Natural Diamond Prices – November 2024
At PriceScope, we remain committed to delivering timely and insightful updates on the diamond market’s latest trends. Our expert analysis focuses on the economic and social changes that shape consumer…
By Erika Winters
B2C Jewels director of consumer education Brian Pollard has contributed a new Pricescope Journal article outlining the differences between the ASET and Ideal-Scope diamond evaluation tools.
What ASET reveals that Ideal-Scope does not
“There are people who claim that you only need a grading report, an idea of proportions and the ability to see a diamond in real-life to get the evaluation you need. But a growing segment of the industry, and many consumers armed with knowledge found on PriceScope, rely on images of diamonds using tools to arrive at a superior assessment of diamond performance than a non-descriptive grade on a lab report. Indeed, there are vendors who have developed lines of top-performing diamonds which use Ideal-Scope and ASET as proof of the performance pedigree.”
Read the full article featuring both ASET and Ideal-Scope imagery to better understand what these tools offer and how they are used to assess a diamond’s light performance.
Both the ASET and Ideal-Scope tools help shoppers evaluate a diamond’s light performance. Brian Pollard compares both tools for diamond shoppers and industry professionals.
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New Article by Brian Pollard Compares ASET and Ideal-Scope
