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August is closing out and September is sliding into place! It’s been a lovely month for jewelry! We love getting to see all the new jewelry pieces posted by PriceScope…
Renowned diamond expert Garry Holloway has released his highly anticipated book, “How to Select the Best Diamonds: Insider Secrets,”. Available in both Paperback and Kindle formats, this comprehensive guide promises to transform the way consumers approach diamond purchasing.
About the Author
Garry Holloway is a name synonymous with integrity and excellence in the diamond industry. With a career spanning over five decades, Garry has been a relentless advocate for transparency and consumer protection in the often opaque world of diamond grading. His career began as a gemologist who taught himself jewelry making and evolved into a passion for diamond quality and consumer rights. From founding Holloway Diamonds in Melbourne to creating groundbreaking tools like the Ideal Scope and the Holloway Cut Adviser (HCA), Garry’s contributions have left a lasting impact on the industry.
The Sparkle Factors
At the heart of Garry’s new book is an exploration of the critical factors that determine a diamond’s sparkle. Unlike other resources that overwhelm readers with technical jargon and excessive information, “How to Select the Best Diamonds” distills Garry’s extensive knowledge into practical, easy-to-understand advice. The book provides insights into diamond cut quality and transparency, offering readers the tools they need to navigate the complexities of diamond selection with confidence.
Why This Book Matters
Garry Holloway’s book provides clarity and honesty in an industry often shrouded in mystery and confusion. With firsthand experiences, rigorous research, and a commitment to exposing industry flaws, Garry simplifies the diamond selection process. His step-by-step guide empowers readers to reject inferior diamonds and identify the true gems that offer the best value for their money.
Who Will Benefit?
This book was written for a wide audience in mind, from the average consumer selecting an engagement ring to serious collectors, jewelry store buyers, and salespeople. Even diamond cutters and polishers will find valuable technical information within its pages. Garry’s pragmatic approach ensures that everyone, regardless of their level of expertise, can benefit from his insights.
Garry's Tools and Insights
Garry’s passion for improving diamond quality led to the creation of several important tools that are now used worldwide. The Ideal Scope, invented in 1985, and the ASET Scope, developed for grading fancy-shaped diamonds, are just two examples of his contributions. The Holloway Cut Adviser (HCA), patented in 2007, is another significant creation that grades diamonds based on their spread, light return, fire, and scintillation, ensuring consumers get the best visual performance from their purchase.
Consumer Protection and Industry Impact
Throughout his career, Garry has championed the cause of consumer protection. His stores in Melbourne have sold the most sparkling natural diamonds for nearly 50 years, rejecting over 80% of diamonds graded triple excellent by the GIA. His commitment to quality and transparency has driven improvements in diamond cutting and polishing practices and has demystified laboratory diamond grading information to better support consumers.
A Message From The Author
Final Thoughts
“How to Select the Best Diamonds: Insider Secrets” is a guide towards a more transparent and consumer-friendly diamond industry. Garry Holloway’s unwavering dedication to excellence and consumer rights makes this book an essential read for anyone looking to make an informed diamond purchase.
