in the loupe

Most of us have heard about the 4Cs - Clarity, Carat, Cut, and Color. While some of them might be more straightforward, others get overlooked or intimidate shoppers by their seeming complexity. Cut is one of the 4Cs that mystify consumers the most. If you're one of them, join Dave Atlas, our...

It's December and we're in a festive mood. Join us Thursday, December 16th at 2 pm CT for an In The Loupe holiday webinar. John Pollard and Dave Atlas will have a fun, retrospective chat about their diverse diamond, jewelry, and gemstone experiences as an educator and an appraiser over the...

On Thursday, November 18th at 1 pm CST, our Director of Education, John Pollard, will be joined by guest Avi Levy, the President of International Gemological Institute (IGI) - North America. Join us as they discuss the current status of natural and lab diamonds, consumer consciousness and...

In our continued efforts to provide helpful, easy-to-consume, and relevant educational content for our members, video was the next step. UPDATE: The webinar is now available on YouTube here. UPDATE 2: Thank you to everyone who attended our first webinar – if you missed it or just want to...