Did you see GAP's new logo?

[Steel]

What do you think of it?

http://www.gap.com/

http://www.dailymail.co.uk/femail/article-1318581/Gap-logo-Retail-brand-unveils-new-design.html

"After twenty years, international retailer Gap has decided to rebrand - and introduce a new logo.
As part of a modernisation campaign - including the launch of an online store last month - Gap's new design was introduced on the website earlier this week."

Personally, I prefer the old one.

 

[lizzyann]

Yup, I prefer the old logo too! However, I have been loving their clothes lately!

 

[Tacori E-ring]

I HATE it!!!

 

[yssie]

looks like a techie website logo..

 

[oranges]

wow I absolutely hate their new logo-- it looks cheap and horrendous.

 

[oobiecoo]

Eh... definitely like the classic logo better. The new one would even be better without that stupid blue box IMO. Just plain, simple font only.

 

[Autumnovember]

Hate it

 

[DearBuddha]

I think they've ditched it and returned to the old logo. The reception was less than stellar.

 

[Tacori E-ring]

Good, I have a BFA in Graphic Design and cannot believe someone actually even pitched them that logo. It is horrible.

 

[pennquaker09]

I don't get to say this very often, but it's a hot ass mess.

 

[Steel]

I think they've ditched it and returned to the old logo. The reception was less than stellar.

Yup, but don't worry.

If you missed it or want your very own hideous gap logo you can avail of makeyourowngaplogo dot com.

 

[that_someone_special]

I agree.. also a degree in graphic design.. and it reminded me of something a jr high kid would come up with. I feel BAD for saying that because I try really hard to be constructive about the criticism I give about design.. but I just can't. It's crap.

I AM VERY shocked that they went back to the old logo though. I did not see such a large company doing that. Kudos for them listening. I believe they did say that a redesign is not out of the future though, but when they redesign again they will listen to the customers.

Anyway...