- Joined
- May 25, 2005
- Messages
- 538
Tiffany has sued Ebay for willingly (all eyes closed) profiting from counterfeiting and trademark infringements.
So far it looks as if Tiffany has done its homework and Ebay’s business model of a ‘neutral’ market organizer is jeopardized, and right so, I think.
In a specific case they tracked down a ring of companies in the same street on Rhode Island who give each other positive feedbacks to maintain credibility for the faked jewelry they source together.
Though exposed, Ebay did not do anything against them.
Tiffany says out of the 200 items they bought under cover 150 were faked. 75%!
How high is that number in the gemstone section?
Of course, we know gemstones are even more difficult to judge than jewelry and they have no trademarks, and no doubt, we also know that many honest people sell on Ebay but in the big picture, the majority of stones sold (not offered) on Ebay smell bad.
The cheer volumes make the business: A lot of small but unhappy clients can be perfect profitable.
Return policies? Yes, sure, but who sends a stone back that he bought for $20, when the reenlisting fee is $10 and the transport $5, plus the bother to pack and go to the post etc.? However these people are mostly not sure whether what they got is real or not.
At the end of the day, these buyers are frustrated and turn away from stones on the web.
I hope Tiffany is getting through and Ebay will at least have to take complains more seriously.
Ebay argues that they are not specialists in any product categories but only a ‘neutral’ website specialist. Yes, true, but they could have definitely afforded someone with know-how who once in while checks out the obvious questionable offers, but instead they even simply ignoring complains of cheated buyers.
The point is they didn’t want to, because they care more about the seller than the buyer.
And that is not neutral at all!
Edward Bristol
www.wildfishgems.com