pricescope
Ideal_Rock
- Joined
- Dec 31, 1999
- Messages
- 8,266
Microsoft Opens "Channel" for Dialogue:
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A team of Microsoft evangelists has unveiled an innovative new site, Channel 9, aimed at nurturing a dialogue with developers and evangelizing the software giant''s products. Site features include a blog, video, RSS feeds, wikis and forums.
The creators of Channel 9, at http://channel9.msdn.com, specifically disavow any marketing intention -- a line in the Channel 9 "doctrine" reads, "Marketing has no place on Channel 9." But it''s clearly an attempt to influence the company''s image in the developer community, embodying "marketing as dialogue" ethos championed in the influential book, "The Cluetrain Manifesto".
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