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THE MOST POPULAR DIAMOND SEARCHES - IN REAL TIME
The chart below, updated daily, shows all searches for the past three months. Darker cells show more popular searches. You can adjust shape, cut, carat and price to see those specific statistics.
Popular Diamond Shapes
63.84%
11.50%
7.15%
5.24%
4.07%
3.19%
2.03%
1.46%
1.30%
0%
0%
0%

Popular Diamonds By Shape, Cut, Color, Size and Price
Clicking on any cell will take you to a live search, filtered according to that cell’s criteria, pulled from our database of 1,000,000+ diamonds
Shape
Round
Round
Oval
Emerald
Cushion
Radiant
Pear
Marquise
Princess
Asscher
Heart
Cut
All
All
EX
VG
GD
FR
PR
n/a
Carat
-
Price
-
Update


Which Is The Most Popular Diamond Shape?
When it comes to selecting the perfect natural diamond, shape plays a crucial role in reflecting your personal style and the overall brilliance of the stone. Among the various shapes available, the Round Brilliant stands out as the most sought-after choice, known for its timeless elegance and exceptional sparkle. This classic shape captures on average 85% of all natural diamond searches, making it the undisputed favorite among diamond enthusiasts.
Looking for the perfect diamond? Explore our top recommended retailers: Whiteflash, James Allen, and Blue Nile, all offering exceptional quality and service. Whether you're after brilliance, variety, or value, these trusted options have you covered.
Popular Alternatives: Princess, Cushion, and Oval Cuts
Other popular natural diamond shapes include the Princess Cut, loved for its modern appeal and sharp angles, and the Cushion Cut, admired for its soft, rounded edges that offer a romantic, vintage feel. The Oval Cut is another favorite, offering a unique twist on the classic round shape, often creating the illusion of a larger stone. Each shape has its charm and character, catering to a wide range of tastes and preferences.

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