pricescope
Ideal_Rock
- Joined
- Dec 31, 1999
- Messages
- 8,266
MSNBC: Moviegoers trapped by pre-show ads. Advertising puts a damper on the theater experience
Let''s get more popcorn and enjoy the show, folks
"These advertisements alone are so annoying to some movie-goers that an entire organization exists to combat them (and now the new pre-show films). The Captive Motion Picture Audience of America exists to “[convey] the clear dissatisfaction audiences have with the movie viewing experience” and “to show TV-like advertising before movies is well past the line of ‘ad-creep,’ is unprofitable, and will lead to a consumer backlash.” "
Let''s get more popcorn and enjoy the show, folks
"These advertisements alone are so annoying to some movie-goers that an entire organization exists to combat them (and now the new pre-show films). The Captive Motion Picture Audience of America exists to “[convey] the clear dissatisfaction audiences have with the movie viewing experience” and “to show TV-like advertising before movies is well past the line of ‘ad-creep,’ is unprofitable, and will lead to a consumer backlash.” "