Maximum Luxury

[pricescope]

Article in Newsweek: Maximum Luxury

...because goods at all levels are increasingly being commoditized, luxury shopping will have to move beyond simply offering expensive goods in a reasonably pleasant environment. To be successful, luxury brands must transform themselves from manufacturers and purveyors of fine goods into topnotch services that can make even the wealthiest elites feel more pampered and unique.

"If I'm going to spend thousands of dollars on something, I want the whole experience to be a fairy tale," says Milton Pedraza, head of the Luxury Institute, a market-research firm in New York that tracks the preferences of the world's wealthy. "We're living in the experience economy, and the customer is the star of the show."

 

[Garry H (Cut Nut)]

it might be more interesting to read about ''cheap eats''.

If more and more consumers cant help themselves in over indulgence, then it bodes poorly for the future of happiness

 

[valeria101]

Just read that today waiting for a seminar to begin.... The findings ring true, especially given that similar articles have been comming out regularly for years. There isn''t much there that good old price schedules cannot answer. Where''s the news ?