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My trip to Spence diamonds...

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Dreamer_D

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So I thought I would post a little review for all my Canadian peeps out there.

I went to Spence diamonds in a major Canadian city to view some diamonds and settings the other day.

On the plus side, they have a million and one settings for you to view and they are all out in the open, so you can browse very easily. They also do a nice little diamond tutorial to help educate you prior to buying.

On the minus side is the information they are able to provide about their diamonds, which I found to be a little misleading and sometimes just wrong.

Spence uses some very interesting methods to help guide buyers to the type of diamonds they want to sell, which seem to be very good cuts in the J/K color range and SI2 clarity.

They have a lighting dock so you can view color, but the only samples they have are G-I-K-M-O colored. No higher colors at all! They do make sight mention of the existence of the colorless range, but only in passing. So the middle of the range is J/K.

They also show you some .20ct diamonds of various inclusion grades so that you can get a feel for it. They line up three stones and tell you to look at them, saying, "See they are all really sparkly and are ideal cuts of course, but the price difference ranges from $300 for this one to $1600 for that one!" Turns out the "highest" clarity grade is a VS2 and the "lowest" is an I3. The middle diamond they show you is an SI2. We looked at diamonds under the scope which was cool, I had not done that before. Again, no mention of VS and VVS clarity grades.

I asked if their diamonds were GIA or AGS graded but the answer was unclear to me. Basically, I think they buy diamonds that are not certed and then they run them through GIA software to get a grade for them? I kept being told that "All our diamonds are excellent or very good cuts, which are Ideal according to Spence." So spence is a little like Tiffanty in that they have an inventory for their stores and it is national, so if you want something specific it has to be called in.

Then they basically ask you how much you want to spend and what size you want. They disappear for a while then come back and bring up the specs of a diamond on the computer screen for you to view. Only one option presented. I asked to see a few different diamonds in person of different colors and clarity to compare, but this was not an option. I was directed to the CZ samples in the lighting box and also shown some CZ rings for size.

They did rustle up a sample for me to see. The lighting is typical jewelery stone lighting and so it is impossible to judge color or clarity or cut. I asked to see the cert, which she did not have, but she brought some sort of information up on screen -- it was not a lab cert but just the numbers listed. The highlights according to the SA were the the polish and symmetry which are "the most important aspect of cut quality, which as you can see are both very good, the highest rating". Also she pointed out that the 63.5% depth and 58% table were both in the ideal range. No mention of the approximate 36.5% crown angle or the 43% pavilion angle
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So I was very disappointed to hear such misinformation passed off as fact.

I asked if I could have more than one diamond brought in to see to compare, and she said no, I could call in one at a time and would need to pay a 20% deposit for that to happen. I could then call in as many as I wanted to see, and there was a 45 day refund policy. This seems fair.

On the whole, it was a good experience, but I will not personally buy a diamond from them. I think that if you wanted to find a really well cut diamond you would need to go in and look over the "certs" they have to find the winners and only call those in. Basically, you cannot rely on them to help you pick, at least based on my experience, because they are not knowledgable enough about cut quality.
 
interesting topic dreamer...

when my bf and I were FIRST looking for a diamond, we went to spence. I checked out their youtube video about the 4Cs before going to the store. When we got there, the girl with a very robotic tone explained the 4Cs. The entire time she was talking, I wanted to laugh. She was like memorizing off the youtube video, with no expression or tone. I guess it's normal since they probably have to say it thousand times a day.

anyways, after the diamond education, she asked about the price range and stuff. She then disappeared in the back and pulled out two stones (both 1ct, one round, one princess). Dreamer, maybe we were lucky... we got to see two stones side by side.
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She said.. anything in the SI clarity and I color range are pretty much the same as the higher clarity and color. She said you can't see the difference. Now, I know it's not true. I don't think she ever say anything about cert or the cut. Since I've been more educated about diamonds than before, I'm glad we didn't buy a diamond from spence. They really don't educate you THAT much. A few weeks after that first visit, my bf went in to ask about some 1.10ishct F color SI clarity. Another girl (the first girl "left" very suddenly... maybe fired????!?!) said that combination is hard to find 'cuz when it gets to F color the clarity is usually VS clarity or higher. Of course, now, I know that's not true too.
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interesting...
 
I am in a "less major" Canadian city which does not have a Spence store, though I am sure there is one in the nearby "more major" Canadian city, so I will have to go check it out next time I am around just to "see".

Sounds like the customer service people are just told the spiel to say and aren''t independently informed (or certified/trained?) so if you start asking questions they have not learned the answers too...you don''t get the answer! Too bad, as I am sure there will be a LOT of people buying from them based on bad information as a result.

Still, would be fun to try on lots of settings.

I would have a hard time resisting "challenging" their knowledge a bit though...
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Thanks dreamer!

Very interesting info. I am a fellow Canadian and I live in a major city where there are actually 2 Spence stores and I''ve always been interested in going and having a look at what they have but have never got around to it.

They have some very interesting ads on the radio and TV done by the owner? Sean Jones I believe who always says that their diamonds are visually better with more sparkle and that you won''t see inclusions with the naked eye etc..so I was curious.
I got my e-ring from WF some time ago so FI and I never ended up going to check them out.
I think the fact that they have so many settings to try is interesting but from what you experienced I would tend to believe that their SA are not that much better trained than those you would find in the typical BM which is unfortunate.
A couple of FI''s friends went to Spence to get their girls engagement rings and one is happy with her ring and the other isn''t...
 
Date: 3/31/2010 3:16:00 AM
Author: beezygal
interesting topic dreamer...

when my bf and I were FIRST looking for a diamond, we went to spence. I checked out their youtube video about the 4Cs before going to the store. When we got there, the girl with a very robotic tone explained the 4Cs. The entire time she was talking, I wanted to laugh. She was like memorizing off the youtube video, with no expression or tone. I guess it's normal since they probably have to say it thousand times a day.

anyways, after the diamond education, she asked about the price range and stuff. She then disappeared in the back and pulled out two stones (both 1ct, one round, one princess). Dreamer, maybe we were lucky... we got to see two stones side by side.
19.gif
She said.. anything in the SI clarity and I color range are pretty much the same as the higher clarity and color. She said you can't see the difference. Now, I know it's not true. I don't think she ever say anything about cert or the cut. Since I've been more educated about diamonds than before, I'm glad we didn't buy a diamond from spence. They really don't educate you THAT much. A few weeks after that first visit, my bf went in to ask about some 1.10ishct F color SI clarity. Another girl (the first girl 'left' very suddenly... maybe fired????!?!) said that combination is hard to find 'cuz when it gets to F color the clarity is usually VS clarity or higher. Of course, now, I know that's not true too.
19.gif
interesting...
Yes I was told this too.

When I asked about GIA I was informed that all the sales staff are trained, I can't recall the terms she used but it made it sounds like they are GIA gemologists but I am not so sure.

I have no issues at all with catering to a certain area of the diamond market, there are many people who do not want or need a colorless VS stone, and perhaps they do not need the top top cut either. What bothered me was the misinformation. It was so convincingly conveyed that I am sure most people feel very good about their experience and the quality they receive.
 
Date: 3/31/2010 10:41:11 AM
Author: RaiKai
I am in a 'less major' Canadian city which does not have a Spence store, though I am sure there is one in the nearby 'more major' Canadian city, so I will have to go check it out next time I am around just to 'see'.

Sounds like the customer service people are just told the spiel to say and aren't independently informed (or certified/trained?) so if you start asking questions they have not learned the answers too...you don't get the answer! Too bad, as I am sure there will be a LOT of people buying from them based on bad information as a result.

Still, would be fun to try on lots of settings.

I would have a hard time resisting 'challenging' their knowledge a bit though...
19.gif
It is tempting, but I was trying to remain polite and open minded. The store was empty save for me when I was there, so it was not wasting anyone's time, and of course, had my experience been more positive I might have considered buying there in the future. But I did ask some questions to test what the SA knew, about color and cut etc. Simple things. And did not get the answers I would have hoped for.

I think that they are actually trying to be the "everymans" Tiffany. But I don't think the goods are much better than a maul store.

The prices were also surprising. A 1.7ct H SI2 with a Very Good cut (not sure on the cert) was $13500 CAN. That is a lot of money.
 
Date: 3/31/2010 12:14:25 PM
Author: btrflygrl23
Thanks dreamer!

Very interesting info. I am a fellow Canadian and I live in a major city where there are actually 2 Spence stores and I''ve always been interested in going and having a look at what they have but have never got around to it.

They have some very interesting ads on the radio and TV done by the owner? Sean Jones I believe who always says that their diamonds are visually better with more sparkle and that you won''t see inclusions with the naked eye etc..so I was curious.
I got my e-ring from WF some time ago so FI and I never ended up going to check them out.
I think the fact that they have so many settings to try is interesting but from what you experienced I would tend to believe that their SA are not that much better trained than those you would find in the typical BM which is unfortunate.
A couple of FI''s friends went to Spence to get their girls engagement rings and one is happy with her ring and the other isn''t...
I think that most people would be happy with their experience buying from them. I was treated well and generally things were presented in an upfront manner, with a little misleading thrown in
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I would be concerned though about most buyers being happy with the clarity and color of their diamonds once they left the store. They really specialize in SI2 and lower clarity and J and lower color, and the lighting where you view the diamonds in *not* condusive to assessing either one really, though color is a little better since they have a lighting dock. But clarity made me nervous because of the lighting.
 
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