What do you think of the WF ad...

[Steel]

I just think it is a typo and they are missing the 'e' on fiancée.

For a major jewelry retailer that specializes in engagement rings, it is unacceptable to misspell "fiancée". If Whiteflash did mean to put, "fiancée" rather than "fiancé" in their advertizement, they should have hired someone semi-literate! Marketing to women with that slogan would still be moronic, but would be marginally less offensive than marketing to their fiancés with it!

Deb/AGBF

***opening up outlook and sending my CV to W.F.***

 

[VRBeauty]

I think sexual innuendo is a cheap advertising ploy that's over-used, rarely used well, and that can easily backfire.

This particular ad is potentially clever but poorly done. I find it a bit off-putting because it's juxtaposing an image of infidelity with the engagement ring, a symbol of commitment. Other than that... meh.

 

[atroop711]

I think sexual innuendo is a cheap advertising ploy that's over-used, rarely used well, and that can easily backfire.

This particular ad is potentially clever but poorly done. I find it a bit off-putting because it's juxtaposing an image of infidelity with the engagement ring, a symbol of commitment. Other than that... meh.

wow I really don't see any of this. So funny how many ppl see this. I find this thread pretty funny on how we can look at the same things and see completely diff. things

 

[Steel]

Yup,

But if VRB is right and he IS going to cheat then isn't it best to get a stunning diamond and wedding set out of him?

 

[reader]

It kinda reminds me of Burger King ads, for some reason. Steven Singer's website cracks me up.

 

[partgypsy]

Jennifer is irresistable, why Whiteflash you are making me blush!.

However
Even if I wasn't named that I don't think I would feel jealous of an ad.

 

[atroop711]

Yup,

But if VRB is right and he IS going to cheat then isn't it best to get a stunning diamond and wedding set out of him?

and don't forget diamond earrings, pendant and any other bling you can

 

[kama_s]

I just think it is a typo and they are missing the 'e' on fiancée.

You probably wouldn't like the ad any better if I am right - but I think it is cute.

That is exactly what I thought too. I found the ad clever, but ofcourse, in my head I processed it as though it had the extra 'e'

 

[atroop711]

Jennifer is irresistable, why Whiteflash you are making me blush!.

However
Even if I wasn't named that I don't think I would feel jealous of an ad.

Off topic...LOVE your avatar!! I'M CUTE...I'M CUTE one of my all time fav. lines in any xmas movie

 

[that_someone_special]

Jennifer is irresistable, why Whiteflash you are making me blush!.

However
Even if I wasn't named that I don't think I would feel jealous of an ad.

I really don't think it's jealousy of an ad.

It's the idea and feeling the ad is attempting to evoke. It's the poor execution of the entire ad.

 

[Guilty Pleasure]

I haven't seen the ad, but just thought I'd say that the general public does not know that there is a different spelling for men and women (fiance/ fiancee). Just hearing the slogan without all the other interpretations, I would have been in the camp that took it to mean, "Hey,dude! This is the ring your girlfriend wants; give it to her!" The naming of the ring seems like the naming of a ship, and people give objects names (and he/she pronouns) all the time. I had to keep reading as to why it was offensive to some because the whole cheating or threesome angle didn't even occur to me.

I'm curious to see the ad now to see if the imagery would change my impression.

 

[AGBF]

I just think it is a typo and they are missing the 'e' on fiancée.

For a major jewelry retailer that specializes in engagement rings, it is unacceptable to misspell "fiancée". If Whiteflash did mean to put, "fiancée" rather than "fiancé" in their advertizement, they should have hired someone semi-literate! Marketing to women with that slogan would still be moronic, but would be marginally less offensive than marketing to their fiancés with it!

Deb/AGBF

***opening up outlook and sending my CV to W.F.***

Oh, Steal! You know that you would be grossly overqualified for a position calling for a semi-literate, but if you want me to say so, I will! You are one of my favorite posters!

Deb

 

[AGBF]

Here's the full ad if anyone wants to see http://www.whiteflash.com/promotions/jennifer-engagement-ring.aspx.....

That link doesn't work for me. Does it work for anyone else?

Deb/AGBF

 

[that_someone_special]

Hey I want to say something about the grammar and spelling...

I went to school for graphic design and we ALWAYS had to proof read and do that on our own. In my internship I had a piece that I had to create (and fix some previous work from another stupid intern). In trying to do things quickly I typed out a word wrong, but I also spelled something wrong. I looked at this thing A MILLION TIMES, as did my supervisor and another person. We never caught it. It ended up being a person that wasn't close to the project that pointed it out (after it was printed out for effsake). It's frustrating for a GD because you need to know design, web, and then also do your own editing. W.F. should've hired someone to check all of that stuff out.

 

[Matata]

http://www.whiteflash.com/about-diamonds/news/whiteflash-and-vatche-present-the-jennifer-engagement-ring-789.htm

 

[Steel]

I just think it is a typo and they are missing the 'e' on fiancée.

For a major jewelry retailer that specializes in engagement rings, it is unacceptable to misspell "fiancée". If Whiteflash did mean to put, "fiancée" rather than "fiancé" in their advertizement, they should have hired someone semi-literate! Marketing to women with that slogan would still be moronic, but would be marginally less offensive than marketing to their fiancés with it!

Deb/AGBF

***opening up outlook and sending my CV to W.F.***

Oh, Steal! You know that you would be grossly overqualified for a position calling for a semi-literate, but if you want me to say so, I will! You are one of my favorite posters!

Deb

Awh, thank you so much Deb, it means something extra special, coming from you. I have the utmost respect for you and absolutely consider you a favourite.

So.......can I put you down as a referee?

 

[Matata]

Hey I want to say something about the grammar and spelling...

I went to school for graphic design and we ALWAYS had to proof read and do that on our own. In my internship I had a piece that I had to create (and fix some previous work from another stupid intern). In trying to do things quickly I typed out a word wrong, but I also spelled something wrong. I looked at this thing A MILLION TIMES, as did my supervisor and another person. We never caught it. It ended up being a person that wasn't close to the project that pointed it out (after it was printed out for effsake). It's frustrating for a GD because you need to know design, web, and then also do your own editing. W.F. should've hired someone to check all of that stuff out.

Ohhhh true dat. Back in the day I dabbled in graphic design and was also an editor. I did pro bono work for a fund raiser on one particular occasion and, although 6 people proofread the flyer, we printed 500 posters in a screaming yellow color with a huge header that read
"PUBIC AUCTION" instead of 'PUBLIC AUCTION".

 

[AGBF]

http://www.whiteflash.com/about-diamonds/news/whiteflash-and-vatche-present-the-jennifer-engagement-ring-789.htm

Thanks for the link, Matata; it really helped. I visited the website and got to read a complete paragraph rather than just a sentence of their imbecilic advertizement:

"Meet Jennifer by DVatche – she’s absolutely gorgeous and we’re not the only people who think so. Hollywood’s top stylists and fashion designers voted “The Jennifer” diamond engagement ring the winner of the Platinum Innovation Challenge.Created by award winning jewelry designer Vatche, she can be set with a stunning Whiteflash A Cut Above ® (ACA) Super Ideal Hearts and Arrows diamond – the most visually balanced diamond in the world ® - precision crafted for ultimate fire and brilliance. Even with the lights down low or in romantic candlelight an “A Cut Above” will sparkle and shine in all the colors of the rainbow. The combination is everything a woman wants."

Please note the last sentence says, "The combination is everything a woman wants". Clearly those idiots who put up the ad did, indeed, mean to write, "fiancée" but, instead, wrote "fiancé". It reminds me of the book, 1066 and All That. In the beginning the authors tell the reader that he should read the word "peasant" for the word, "pheasant" throughout the book (or vice versa-I don't have a copy at hand). In other words, the authors of the book couldn't be bothered to change the word they used in the book to the correct one before publishing it. But I digress. My point is that I do not think that Whiteflash was trying to make women feel that their fiancés wanted to cheat on them. I think that Whiteflash can't spell!

Deb/AGBF

 

[AGBF]

Awh, thank you so much Deb, it means something extra special, coming from you. I have the utmost respect for you and absolutely consider you a favourite.

So.......can I put you down as a referee?

Of course, Steal. Whom are you fighting?

Deb

 

[Steel]

Awh, thank you so much Deb, it means something extra special, coming from you. I have the utmost respect for you and absolutely consider you a favourite.

So.......can I put you down as a referee?

Of course, Steal. Whom are you fighting?

Deb

Touché mon amie

 

[that_someone_special]

Hey I want to say something about the grammar and spelling...

I went to school for graphic design and we ALWAYS had to proof read and do that on our own. In my internship I had a piece that I had to create (and fix some previous work from another stupid intern). In trying to do things quickly I typed out a word wrong, but I also spelled something wrong. I looked at this thing A MILLION TIMES, as did my supervisor and another person. We never caught it. It ended up being a person that wasn't close to the project that pointed it out (after it was printed out for effsake). It's frustrating for a GD because you need to know design, web, and then also do your own editing. W.F. should've hired someone to check all of that stuff out.

Ohhhh true dat. Back in the day I dabbled in graphic design and was also an editor. I did pro bono work for a fund raiser on one particular occasion and, although 6 people proofread the flyer, we printed 500 posters in a screaming yellow color with a huge header that read
"PUBIC AUCTION" instead of 'PUBLIC AUCTION".

That cheered me up today!

 

[VRBeauty]

My point is that I do not think that Whiteflash was trying to make women feel that their fiancés wanted to cheat on them. I think that Whiteflash can't spell!

Deb/AGBF

Agreed - Whiteflash can't spell, but... the sexual innuendo I was referring to is the suggestion to men that their fiancees wanted to cheat on them... with a woman.

Which does seem like a preposterous ad angle, now that I think of it.

About as preposterous as the notion that the average male customer might know that a ring might be named "Jennifer."

 

[Steel]

My point is that I do not think that Whiteflash was trying to make women feel that their fiancés wanted to cheat on them. I think that Whiteflash can't spell!

Deb/AGBF

Agreed - Whiteflash can't spell, but... the sexual innuendo I was referring to is the suggestion to men that their fiancees wanted to cheat on them... with a woman.

Which does seem like a preposterous ad angle, now that I think of it.

About as preposterous as the notion that the average male customer might know that a ring might be named "Jennifer."

Perhaps W.F is suggesting that the target man is so love whipped that he would buy the set simply because his fiancée wants it. In the advertisement desire is explicit, directing that desire to infidelity is not.

That the ring is subjected to personification and is named may be a happy coincidence and nod to the old tried and tested method of selling products using beautiful women as the backdrop. Or (caution stereotyping coming up) perhaps men are so used to giving possessions a gender that to classify this ring as a 'her' nay to give it a name is a mere extension of objectophilia

 

[Laila619]

Badly proofread and confusing? 'Cause, honestly, who's the target market here?

Since the "Jennifer" appears to be a style of engagement ring aimed at female consumers, we have two options. If, as the grammar implies, it's aimed at women, it's saying, "Ladies, your fiance will get you this, whether you like it or not: just a heads up." Alternately, I'm guessing what they're trying to say is, "Dudes who buy engagement rings: our ring with a woman's name is so hot that even your straight-identified female partner wants it!"

Except ... a) odds are good you're not engaged yet, if you're e-ring shopping, so "fiance/e" is not quite the right word (and if you're already engaged, I'm guessing you're shopping together), and b) a woman who is engaged is a fiancee.

So! Aside from the annoyingly gendered, either women are competitive biotches or lesbianism-only-titillates-the-male-gaze nonsense, it's just stupid and wrong.

Yeah, it doesn't quite make sense. If they were referring to a female who wants the Jennifer ring, it should be fiancee.

I think what WF was trying to do was to get a woman to click on the ad, because ideally she'd be intrigued as to who this "Jennifer" is that their guy finds irresistible (not knowing it's just the name of a ring). Their goal was that the woman sees the ring, falls in love with it, and tells her guy to get that one for her.

 

[Kaleigh]

They clearly missed the mark with this one.

 

[Steel]

They clearly missed the mark with this one.

Any publicity is good publicity.

Anyhoo, I get the ad. It is a typo.

 

[Kaleigh]

They clearly missed the mark with this one.

Any publicity is good publicity.

Anyhoo, I get the ad. It is a typo.

Any publicity is good publicty. I get that. I also get the ad. BUT I don't like it!!

 

[kelpie]

This is a terrible ad. I'm not one of the grammar police but seeing a print ad misuse the word "fiance" makes me cringe. I will admit I do think less of people when they misuse apostrophes though, so maybe I'm a little bit of a snob.

Generally I think a lovely picture of a lovely ring sells itself (can't say I care for this design in particular) however this is the cleverest jewelry ad I've seen. It's a billboard in Baltimore which states, "Where Baltimore Gets Engaged". Maybe you have to be from MD to get it.

 

[DivaDiamond007]

My name is Jennifer so when I first saw the ad I figured PS had moved to FB style advertising - farming your info from your profile and oh so nicely customizing the ads just for you

 

[yssie]

Huh.

I emailed a couple of weeks ago about the misspelling of fiance - guess they haven't fixed it yet though..