lulu_ma
Ideal_Rock
- Joined
- Sep 9, 2020
- Messages
- 4,619
I think this is a great article and offers some clarity on the issue:
In particular, this quote confirms my suspicions that is a HJ is a marketing ploy…
“Exposure to the high jewelry market remains key because it gives brands credibility to sell ‘bread and butter’ products in the price range of $2,000 to $10,000, which is the jewelry market sweet spot,” said Luca Solca, a luxury analyst at Bernstein.
For High Jewelry, a Multifaceted Future? (Published 2019)
With a Place Vendôme shake-up, a slew of upstart new houses and the arrival of ear cuffs and stackable rings, the world of jewels that cost $50,000 and more is being upended.
www.nytimes.com
In particular, this quote confirms my suspicions that is a HJ is a marketing ploy…
“Exposure to the high jewelry market remains key because it gives brands credibility to sell ‘bread and butter’ products in the price range of $2,000 to $10,000, which is the jewelry market sweet spot,” said Luca Solca, a luxury analyst at Bernstein.