Whiteflash Ready to go diamond studs

[sledge]

So here's the question: If we added a field to the jewelry details section indicating "Cut Quality - Very Good" would this be helpful? Would it be fair and not confusing?

As always, appreciate your thoughtful responses Bryan.

In regards to your question, I tend to agree with @AllAboardTheBlingTrain. It's not that "very good" is necessarily bad, but in the diamond world the terminology is subpar to "excellent" by GIA or "ideal" by AGS.

So from a marketing standpoint I think you have to hype them up a bit while staying honest. Maybe something along the lines of this, assuming WF is open to the idea of truly providing an IS image. Also, rather than use negative terminology (can't, ineligible, etc), provide positive terminology for trade-up options.

"Excellent quality stones hand-picked by our trained gemologists to help ensure edge to edge brightness and maximum sparkle. While uncertified, the buyer will be provided an idealscope image of each stone prior to setting to help assure them a quality stone was selected on their behalf.

If a buyer is interested in participating in our trade-up program and/or more advanced images, please contact us about upgrading from an uncertified stone to one of our prestigious ACA, expert select or premium select stones."

 

[AllAboardTheBlingTrain]

As always, appreciate your thoughtful responses Bryan.

In regards to your question, I tend to agree with @AllAboardTheBlingTrain. It's not that "very good" is necessarily bad, but in the diamond world the terminology is subpar to "excellent" by GIA or "ideal" by AGS.

So from a marketing standpoint I think you have to hype them up a bit while staying honest. Maybe something along the lines of this, assuming WF is open to the idea of truly providing an IS image. Also, rather than use negative terminology (can't, ineligible, etc), provide positive terminology for trade-up options.

"Excellent quality stones hand-picked by our trained gemologists to help ensure edge to edge brightness and maximum sparkle. While uncertified, the buyer will be provided an idealscope image of each stone prior to setting to help assure them a quality stone was selected on their behalf.

If a buyer is interested in participating in our trade-up program and/or more advanced images, please contact us about upgrading from an uncertified stone to one of our prestigious ACA, expert select or premium select stones."

Just to add my $0.02 here, I feel like saying this kind of implies you can upgrade from an uncertified stone to one of the in-house lines.

Maybe a better way of putting it is something like “these earrings are eligible for free standard delivery and a 30-day, no questions asked returns policy. In case a buyer is interested in participating in our trade-up programme, click here to browse our eligible inventory - our prestigious ACA, Expert Select or Premium Select stones.”

 

[Texas Leaguer]

For me, reading “cut quality - very good” would indicate that you believe the stones would get a GIA “Very Good” rating if graded. I’m not sure if that’s what you want to indicate, or if you mean “very good” by WF’s (rather higher) standards.

Thank you for that feedback @AllAboardTheBlingTrain .

 

[Texas Leaguer]

As always, appreciate your thoughtful responses Bryan.

In regards to your question, I tend to agree with @AllAboardTheBlingTrain. It's not that "very good" is necessarily bad, but in the diamond world the terminology is subpar to "excellent" by GIA or "ideal" by AGS.

So from a marketing standpoint I think you have to hype them up a bit while staying honest. Maybe something along the lines of this, assuming WF is open to the idea of truly providing an IS image. Also, rather than use negative terminology (can't, ineligible, etc), provide positive terminology for trade-up options.

"Excellent quality stones hand-picked by our trained gemologists to help ensure edge to edge brightness and maximum sparkle. While uncertified, the buyer will be provided an idealscope image of each stone prior to setting to help assure them a quality stone was selected on their behalf.

If a buyer is interested in participating in our trade-up program and/or more advanced images, please contact us about upgrading from an uncertified stone to one of our prestigious ACA, expert select or premium select stones."

Thank you for the feedback Sledge. It is not economically feasible to provide any light performance images with our pre-set studs. In this product line we are trying to be as price conscious as possible, relative to the quality. For customers requiring technical proof of performance we have our three categories of vetted and imaged in-house certified diamonds.

Would you have an alternative short description (one or two words) for cut quality that you think would be accurate and not confusing?

 

[sledge]

Thank you for the feedback Sledge. It is not economically feasible to provide any light performance images with our pre-set studs. In this product line we are trying to be as price conscious as possible, relative to the quality. For customers requiring technical proof of performance we have our three categories of vetted and imaged in-house certified diamonds.

Would you have an alternative short description (one or two words) for cut quality that you think would be accurate and not confusing?

Always glad to lend a hand.

My first preference is 4 words. Short, powerful & very descriptive IMO. Especially if followed up with the blue area. I understand spacing may be an issue. But your web designer should be able to whip this out in a few minutes.

In red area:
Cut Quality | Superb, Hand Selected, Non-Certified

Alternatives:
Superb, Hand Selected
Hand Selected, Non-Certified
Hand Selected
Selected In-House
Non-Certified (definitely needs the blue area)
See Below (only if blue area is used)

In blue area:
Cut quality is at the forefront our business, and these superb quality uncertified stones are hand-picked by our trained gemologists to ensure edge to edge brightness and maximum sparkle.

Should a buyer prefer a graded stone, lifetime upgrade policy and/or a full-array of advanced imagery, please consider our prestigious collection of A Cut Above, Expert Select and Premium Select stones.

In green area:
Simply push this down a bit to allow for the blue area (assuming it's used).

 

[MeganShannon11]

Wow, if there were ever 2 stones destined to be a pair of earrings, look at these 0.502 & 0.503 J-VS2's. Size is nearly identical, but cut proportions are basically a mirror image.

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I know J is a little lower in color than you expected or wanted but right now it seems in the 0.40-0.60 range there isn't a bunch of well matched H/I ACA/ES/PS stones in-stock.

I did see some H's I threw into the comparison that may work, but it takes your total carat weight down to 0.85 instead of 1+ carats. I wish there was some H/I in an SI1 clarity as I think that is your sweet spot for size, clarity & dollars.

That said, let's talk about the J's a bit more. First off, price. There is about a $500 premium to jump to them. That's about a 22% increase in price, so the percentage sounds scary but IMO the overall dollar increase is pretty minimal in the big scheme of life.

J-VS2 ACA's = $1,390 + $1,355 = $2,745 wire



The advantage is you get some killer stones to wear now in the size you want and an OPTION to upgrade when inventory replenishes. Or maybe an option to go bigger when budget and/or desires change. With the non-certified stones, you are stuck unless you can find someone to buy them and then you will take more than a 22% loss from retail price. Nothing against the product, it's just the way the pre-loved market works.

And there is a possibility the color might surprise you. Many people are thrilled with their lower colored super ideal stones because they are so well cut they have edge to edge light return which makes the stone appear more bright (and white) overall.

I think they are worth a look at the least. Perhaps have WF send you two stones they would set in the earrings that are non-certified. And then also these 2 J-VS2 ACA's. Test them out in your home. See how the color, sparkle, etc works out. If you are thrilled with the non-certified stones, then send all 4 back and instruct WF to mount the non-certified. If you see a noticeable difference with the ACA's have those mounted instead and have the reassurance of knowing you spent the increased money wisely.

Just my 2 cents anyhow.

Thanks so much for looking for me! I think that I is the lowest color I would go with, but it might be more of a mind-clean thing. I just don't really feel comfortable with J. I also wish there was more inventory to choose from. It seems very slim picking in those sizes and that color range right now.