I think the points being made by Garry are primarily the following:
1) Diamonds are rarer in nature, than say, beryls
2) Diamonds are more common in *society* due to the profit motive and efforts put into finding them, and the marketing feedback loop that paints them as desirable
I'll toss on the following... LilAlex made a point about petroleum scarcity/pricing earlier...
The irony of that analogy is that several decades ago, many an 'expert' felt we were at "peak oil," and that there was no more to be found. Such was the demand and profit motive that the efforts put towards exploration and extraction and technology came together to blow those estimates of old out of the water. We're not at peak oil after all... and may *never* be there, so much has been found (and presumably is still to be found).
Diamonds for better or worse have that kind of energy and expenditure (ok not quite that level) behind their exploration and extraction. Rubies do not, because the profit motive isn't quite there. No one knows what a global multi-billion effort to exploit ruby deposits would look like because it just hasn't happened. But Garry's argument is that if such an effort were in fact to get underway, the carat weight per earth-tons moved would be a higher yield for rubies than for diamonds.
None of that is to speak to whether the pricing for diamonds hasn't benefited from said marketing... but that the stores that don't stock zircon rings, part of that is doubtless in part because in an average week, exactly zero people come in asking for a zircon.
1) Diamonds are rarer in nature, than say, beryls
2) Diamonds are more common in *society* due to the profit motive and efforts put into finding them, and the marketing feedback loop that paints them as desirable
I'll toss on the following... LilAlex made a point about petroleum scarcity/pricing earlier...
The irony of that analogy is that several decades ago, many an 'expert' felt we were at "peak oil," and that there was no more to be found. Such was the demand and profit motive that the efforts put towards exploration and extraction and technology came together to blow those estimates of old out of the water. We're not at peak oil after all... and may *never* be there, so much has been found (and presumably is still to be found).
Diamonds for better or worse have that kind of energy and expenditure (ok not quite that level) behind their exploration and extraction. Rubies do not, because the profit motive isn't quite there. No one knows what a global multi-billion effort to exploit ruby deposits would look like because it just hasn't happened. But Garry's argument is that if such an effort were in fact to get underway, the carat weight per earth-tons moved would be a higher yield for rubies than for diamonds.
None of that is to speak to whether the pricing for diamonds hasn't benefited from said marketing... but that the stores that don't stock zircon rings, part of that is doubtless in part because in an average week, exactly zero people come in asking for a zircon.