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- Oct 21, 2004
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We started discussing this subject on the "AGS introduces cut grading on DQR reports" thread...
https://www.pricescope.com/community/threads/ags-introduces-cut-grading-on-dqr-reports.97120/page-11
I thought this issue deserves a new thread of its own + I didnt want to mix with the importance of the other thread....
Serg..., you have good ideas and good intentions for re vamping (perhaps) the Diamond grading systems which are (and were) used for decades...
I believe you are correct..., and as innovations are constantly born in our Diamond industry..., from rough marketing to cutting and not to mention polished marketing..., I believe grading should also be changed (or re-sharpened) to meet these fast changes our industry is going through....
Any ideas and thoughts welcome:
Serge wrote:
RE>>> Date: 11/8/2008 5:09:58 AM
Author: Serg
"We have different goals.
For example
1) You ask reject ASG Gold
2) AGSL has goal to increase market niche
1) Real consumer Education.
a. Open discussions with Labs
b. Consumer connoisseur groups
c. Use marketing strategy from Vine market
2) Fancy cuts , 3D light performance grade with Same rules for all cuts
a. Grading for Cutter Houses Brands
b. Score for Luxury Brands diamond.( MontBlanc , Louis Vuitton, Tiffany, Escada ,)
3) Grading the facet flatness . I think it is very important for brilliancy and fire. Most probably what H&A diamonds are more bright due better facet flatness .Good flatness is much more important for optics than smoothing.
4) Milkyness( transparency )
5) Color grade from table( for colorless diamonds)
6) Objective clarity grade( Full 3D model with 3D inclusions .)
a. It will help change diamond stock to sempolish stock and work according orders like in other industries ( usually you order car for your specific demands: color, music, motor, leather upholstery,..)
7) Objective color grade for color fancy diamonds( I remember answer and reason)
Sergey Sivovolenko
CEO OctoNus"
https://www.pricescope.com/community/threads/ags-introduces-cut-grading-on-dqr-reports.97120/page-11
I thought this issue deserves a new thread of its own + I didnt want to mix with the importance of the other thread....
Serg..., you have good ideas and good intentions for re vamping (perhaps) the Diamond grading systems which are (and were) used for decades...
I believe you are correct..., and as innovations are constantly born in our Diamond industry..., from rough marketing to cutting and not to mention polished marketing..., I believe grading should also be changed (or re-sharpened) to meet these fast changes our industry is going through....
Any ideas and thoughts welcome:
Serge wrote:
RE>>> Date: 11/8/2008 5:09:58 AM
Author: Serg
"We have different goals.
For example
1) You ask reject ASG Gold
2) AGSL has goal to increase market niche
If market just reject AGS gold or if AGSL recall( hard to believe) AGS Gold, it can not increase current market AGSL niche( My point what AGS Gold Could decrease AGSL niche, I am agree what AGS Gold could increase AGSL niche. It is hard to predict. I am feel what it is strategically wrong step for AGSL because AGS Gold is step back and very contradictive with AGS Platinum )
It is not so constructive to ask just reject AGS GOLD.
I am trying show good commercial perspective to develop cut grading system according future market demands. It is best way to increase market niche for AGSL
1) Real consumer Education.
a. Open discussions with Labs
b. Consumer connoisseur groups
c. Use marketing strategy from Vine market
2) Fancy cuts , 3D light performance grade with Same rules for all cuts
a. Grading for Cutter Houses Brands
b. Score for Luxury Brands diamond.( MontBlanc , Louis Vuitton, Tiffany, Escada ,)
3) Grading the facet flatness . I think it is very important for brilliancy and fire. Most probably what H&A diamonds are more bright due better facet flatness .Good flatness is much more important for optics than smoothing.
4) Milkyness( transparency )
5) Color grade from table( for colorless diamonds)
6) Objective clarity grade( Full 3D model with 3D inclusions .)
a. It will help change diamond stock to sempolish stock and work according orders like in other industries ( usually you order car for your specific demands: color, music, motor, leather upholstery,..)
7) Objective color grade for color fancy diamonds( I remember answer and reason)
Sergey Sivovolenko
CEO OctoNus"