Light performance is one factor (the most important in my opinion) to judging a diamond''s beauty, it is not the only one. It really doesn''t matter if you line up 100 people who have bought from Bluenile, Leon or ERD and they all give their opinion in a thread about why their cushion''s perform just as well (self validation), it still doesn''t change the fact that the objective reflector technology is telling us quite another story and this does translate to real world appearance differences.
I have long argued making an informed decision should often involve comparing branded and unbranded diamonds in person or at least under multiple lighting conditions in video, the real question should be is the probable premium appropriate(PPA) for all consumers?
(In this thread it clearly wasn''t but I have to wonder if the debate over the light performance differences influenced the OP''s decision?)
I''ll answer CCL''s question of whether the light performance debate influenced the OP''s decision. Not really it didnt. It is kind of interesting, however I agree with Miss Debby, that they do almost look like different cuts. In the end my GF made the decision, which makes me the happiest because I''d rather her be happy with it since she will *hopefully* be wearing it for the rest of her life, and I''m really just trying to get her what she likes as a symbol of how much I care about her. Her opinion(and she hasnt read all these forums cause I really doubt she cares at all since she is much less analytical than me), was that the August Vintage while very sparkly, looked weird. They did look like two different cuts, the august vintage has very large mains that creates a HUGE lit up bow tie(maltese cross) in the middle, which to her she didnt like the look. The ERD one, each main does light up at different angles(which is why I dont trust the ASET to be honest because I saw it very very carefully and looked for that, because I got the ASET before I looked at it).
She is going for a very antique style art deco ring, and wanted a diamond that looked antique, and to her the august vintage didn''t really look antique(and she thought it just looked a little strange in general because of the maltese). She wanted it to be big and chunky old style type diamond, and we had looked at many different cushions, and as soon as she looked at that one for 3 minutes she was like, WOW I LOVE IT... and of course we kept looking at it for another half an hour. I really tried to not push her in one direction or another(I kind of did a bit at the beginning but then realized, why?) So I happily let her pick it herself. I could sit here and think about this debate a bunch and worry about the light performance(something I didn''t even know about before looking at diamonds in general), but I think that the rock is bigger, cheaper, extremely bright, and fits extremely well with the very vintage style setting she will be getting(which I think is gonna look pretty great when its done), and I have scoured videos and pictures of august vintage cushions and I just don''t think they look like real vintage stones, they have their own look which I am sure people like(and I like as well), but they are built for this light performance, and they are more expensive because of it.
This thread got a bit tiring for me because even if im wrong and there is no politics, I dont see why people who arent affiliated with sellers or have something at stake are SO wrapped up in which one is better on these light performance standards. Its weird because earlier CCL said he/she had bought cushions from ERD and didn''t own any AVCs... so there must have been a reason for it, which im guessing is other factors pushed them towards it because they obviously have one serious love for AVCs, which is great. Mark had a great price, and he let me compare them in person, if GOG would have sent them to be available in person and I could compare them both, maybe it would be different, but they send videos(which is a lot better than other sites), and taking a trip to new york would just add to the price of the diamond plus I would have to get time off work.
I just feel like there is a lot of animosity, where as IM RIGHT, your WRONG, but it is a forum so maybe I am not understanding the tone that the writers put out there.
Anyways, like I said before, my girlfriend loved it, she will be wearing it, and I am as happy as can be. All I DIDNT want was to get her something she didnt want and have to hear tiny little complaints later in life or at worst case go through a massive return procedure. I am just happy that I brought her into the process(at some points I wasnt happy about this), because I would have gotten her something COMPLETELY different I think, and while she would have loved it just cause I got it for her, I think the ring she will end up with will be something she can pass down for generations and will be very unique against her friends rings(which in the end she wanted very much).
I am excited to get the setting done(I think the one she picked to replicate is gonna look pretty damn sweet). And as for light performance, if that was all I cared about I would have either purchased a round hearts and arrows or the cushion in the ASET I attached below.
On a final note, can someone tell me why this smiley is licking off its own face? It is creeping me out: