Gypsy
Super_Ideal_Rock
- Joined
- Aug 8, 2005
- Messages
- 40,225
I think that there are ways to market and to increase revenue potential of any business. One of these is more 'organic'... rely on word of mouth, good referrals, and keeping customer service standards high while focusing on repeat business and relationships It's the 'trickle up' model if you will. Then there is "forced growth' where aggressive marketing strategies are used to increase profits and it's more 'trickle down.'
What does this have to do with anything. I think in the "old PS" the stress was on organic growth and it worked. The site succeeded because it was a great place and a large percentage of those who came here were soon hooked, and went from consumer to advocate to 'fixture'. The focus was on building relationships and repeat business and for members, of building relationships with vendors on the boards to help newbies find the 'right' purchase option for them.
I think that we've seen a very different marketing strategy recently. And I don't think it's working for PS. I think the feeling of community, of building relationships to garner sales beyond the one time engagement ring puchase is gone. I think it's gone from finding the 'right' vendor to a competition to see which vendors are more popular or pay more for advertising. I REALLY hate the autolink generation to paying PS vendors, I want to be able to type a vendor's name without feeling like I'm a shill. The feature makes me feel like a shill and I think it makes PS look like a shill site. It's really sad.
Andrey doesn't have the same sense of connection to us as Irina did (but then again, he's also not moody and arbitrary, whereas Irina certainly was), and Gary who does post tries but just doesn't have the right connection either. And members are less and less interested in relationship building with newer members and are sticking to thier 'generation' of posters instead of interacting with everyone. And the new vendors are interested in the 'big sales' not the repeat sales that might be 500 one year... but leave a good feeling that garners them the next sale, and the next sale... even if that sale is only 1000.
Just wanted to get other's thoughts. Since we are disecting why PS is floundering. I think this is part of the reason, personally.
This post treads close to discussing moderator actions, but the intent is not that at all. The intent is to get honest opinons on the differences we're seeing to help PS 2.0 succeed. And since we are on the 'front lines'... I think we're the best resource PS has. And I think maybe PS has started to listen to us LESS and to vendors MORE. And I think that's what I am saying. We're being under utilized and we want to see this place succeed.
Andrey if this post offends, please delete. But I really hope you don't because I think you need to hear what we are thinking and saying. We are a veyr smart group of accomplished people. If you would view us as free advisors, I think you'd be happy with the results. And yes, I realize there is a board for 'improvement' suggestions. But this isn't that... it's a reflection of change over time and the effect we are seeing.
And hangout gets traffic. And I think PS needs all honest input it needs to help suceed right now, and burying this thread where no one goes... doesn't help anyone.
What does this have to do with anything. I think in the "old PS" the stress was on organic growth and it worked. The site succeeded because it was a great place and a large percentage of those who came here were soon hooked, and went from consumer to advocate to 'fixture'. The focus was on building relationships and repeat business and for members, of building relationships with vendors on the boards to help newbies find the 'right' purchase option for them.
I think that we've seen a very different marketing strategy recently. And I don't think it's working for PS. I think the feeling of community, of building relationships to garner sales beyond the one time engagement ring puchase is gone. I think it's gone from finding the 'right' vendor to a competition to see which vendors are more popular or pay more for advertising. I REALLY hate the autolink generation to paying PS vendors, I want to be able to type a vendor's name without feeling like I'm a shill. The feature makes me feel like a shill and I think it makes PS look like a shill site. It's really sad.
Andrey doesn't have the same sense of connection to us as Irina did (but then again, he's also not moody and arbitrary, whereas Irina certainly was), and Gary who does post tries but just doesn't have the right connection either. And members are less and less interested in relationship building with newer members and are sticking to thier 'generation' of posters instead of interacting with everyone. And the new vendors are interested in the 'big sales' not the repeat sales that might be 500 one year... but leave a good feeling that garners them the next sale, and the next sale... even if that sale is only 1000.
Just wanted to get other's thoughts. Since we are disecting why PS is floundering. I think this is part of the reason, personally.
This post treads close to discussing moderator actions, but the intent is not that at all. The intent is to get honest opinons on the differences we're seeing to help PS 2.0 succeed. And since we are on the 'front lines'... I think we're the best resource PS has. And I think maybe PS has started to listen to us LESS and to vendors MORE. And I think that's what I am saying. We're being under utilized and we want to see this place succeed.
Andrey if this post offends, please delete. But I really hope you don't because I think you need to hear what we are thinking and saying. We are a veyr smart group of accomplished people. If you would view us as free advisors, I think you'd be happy with the results. And yes, I realize there is a board for 'improvement' suggestions. But this isn't that... it's a reflection of change over time and the effect we are seeing.
And hangout gets traffic. And I think PS needs all honest input it needs to help suceed right now, and burying this thread where no one goes... doesn't help anyone.