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And yet @Arkteia just said "Not only women, btw, I know many men who were ready to vote for a woman, but somewhat more charming, less scary to them, and more modern". So, to which group should HRC have catered?
They should try to cater to all groups as future Presidents. (And not call people "the deplorables" - you plan to serve them). I believe that we should learn from all negative experiences, from Gore's elections, too, because it was so similar. So maybe, just maybe, the majority still buys the "guy next door" or "girl next door" factor, someone easy, someone who they could drink a couple of glasses of bear with. Or at least share a coffee. George Bush had that presence. He had nothing else going for him, but he looked easygoing and simple. The people bought it. Trump was speaking in a simple, very trusting, me-and-you way, "you and I understand what a bad thing Obamacare is". Be it a male or a female candidate, they should not try to lift their audience to own intellectual level, but to try to cater to what people want, or can, understand. (Carville's "It's economy, stupid" became the great catchphrase of Clinton's campaign. Good example. Another good example? Joe Biden eating ice-cream).