
Zales owner Signet buys online jewelry brand Blue Nile to bolster its portfolio
Signet Jewelers said Tuesday that it will acquire online jewelry retailer Blue Nile for $360 million in an all-cash deal.
Hi,
Who did JA sell to.?
About 6 weeks ago Signet reported its earnings. The CEO is a woman who quite proudly explained why they were doing so well and selling more diamonds at higher prices than ever before. She exuded confidence and was quite pleased with herself, which she had every right to be. considering how well the company had performed. So, It does not surprise me that they went looking to expand on the internet. What did cross my mind was whether or not the vendors on this site were doing as well as Signet or not as well. The traffic on Pricescope has slowed dramatically, I wondered if this effected the vendors here.
I recall JA retained some of their policies and let some others go. Perhaps Blue Nile will do the same.
I hope the consumer still can get a good diamond from the new entity.
Annette
No more checking lab reports on Blue Nile, then?
Interesting development- sad from my perspective as a small business owner- and patron.
Less choice for consumers for sure.....but there are also concerns on how it will impact the wholesale end of it as well.
Like so many other products- large equity concerns buy companies- corner a market and it becomes increasingly difficult to find alternatives.
When did they add that back @DejaWiz ?
Apparently Jared stores are co branded JAIt is way to early to know if BN will continue as it has.
The CEO Stuart Kell seemed happy and my guess is he may stay.
When Signet bought James Allen in 2013ish from memory, they kept the existing business as it was but have since rolled it out as a virtual instore diamond selection business after James Allen ##### (surname deleted but thats where JA comes from). James, the founder and one of PS's first ever vendors, and his very savvy wife started a test virtual store in Maryland that has been placed in one of the chain mall store operations of Signet.
So I expect Signet has bought a major competitor but will let them run as is, but with bolt on benefits. BN has also been rolling out virtual boutiques.
When did they add that back @DejaWiz ?
I think it was some time in May this year.
Apparently Jared stores are co branded JA
Almost all the diamonds these companies list are virtual apart from the Signet store already set David.
You and me can access most of them.
While I was shopping for our engagement ring on JA recently, I was told that they don't perform vendor visual inspections for the questionable SI1/2 stones I was interested. Just the customer service people who look at the 360 video and then say 'it should be eyeclean'.
Went with Blue Nile in the end specifically because of this. At some point I think this will be the same thing for blue nile too, which cuts cost and kind of forces inexperienced buyers to go for VS2+ stones to increase profit margins, rather unfortunate.
I think it is sad for consumers. I remember when James Allen was Dirt Cheap Diamonds. You could call them and speak directly to a short staff of people. Blending with Jared just cheapens JA somehow to me. Kay Jewelers advertises diamonds set in sterling silver or 10 kt. gold so that is obviously not high quality jewelry. The Leo diamonds that Kay and Jared sell now have several iterations of the line; most recently hearts and arrows Leo diamonds. I was told by a salesperson there many years ago that the Leo diamond far surpassed hearts and arrow diamonds and now they have their own version. Leo diamonds come in specific diamond sizes but the color/clarity is all over the place. VS or SI2 - one is as good as the other if you listen to the sales pitch. Targeted to the masses I suppose and visible in malls and shopping centers. The conglomerate makes money while the consumer often gets subpar goods.
The conglomerate makes money while the consumer often gets subpar goods.