I suspect James Allen changed from displaying GIA reports, like everyone else, to requiring personal info in order to get the reports for a peek up the skirt reason.
When you click on one of James Allen's diamond GIA thumbnail you get a pop up screen telling you to call an phone number with an 877 area code.
When you call any area code starting with 8 the entity you're calling captures your entire phone number.
More of the same yucky stealing of personal info.
... and this was not even to buy something, just to shop.
Creepy!
Does that include the all encompassing 1-800-**** toll free numbers too?